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Sales or Marketing | Sales & Marketing ?

Updated: Sep 20, 2021


What is the difference between sales and marketing?


Marketing informs and attracts earnings and prospects for your company and product or service. Sales, on the other hand, work directly with prospects to strengthen the value of a company’s solution to turn prospects into customers.


Sounds easy, doesn't it?


Although the two business ventures are different, they both share a common goal: to attract prospects and turn them into customers, ultimately generating revenue. The State of Inbound Report 2018 found that organizations with a service level agreement (SLA) between marketing and sales are three times more likely to operate - but surprisingly, only 26% of respondents have a valid SLA.


So, what do these business units do, and can they work together? Let’s differentiate between sales and marketing, and learn to reconcile the two.

Marketing and marketing are two business functions within an organization - both of which contribute to productive production and revenue. The term, sales, refers to all activities that lead to the sale of goods and services. And marketing is the process of getting people interested in the goods and services being sold.


Selling is a term used to describe activities that lead to the sale of goods or services. Retailers are responsible for managing potential relationships (prospects) and providing a solution for the prospects that ultimately lead to sales.


And marketing includes all activities that help create interest in your business. Advertisers use market research and analysis to understand the interests of potential customers. Marketing departments are responsible for conducting campaigns to attract people 'to a business, product, or service.


There are a few common differences between marketing and sales. For example, marketing focuses on its efforts in the general public or in large groups of people, while marketing tar