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Scaling = Justice? How & Why?

Updated: Sep 20, 2021

So you decided to grow your business - congratulations! Now prepare for the next challenge: how to measure your business to grow. Even if you can sell like crazy, you will soon have another problem: you should be able to bring in all those new customers.


Diversity is about strength and power. Does your business have the potential to grow? Will your business, infrastructure and team plans be able to embrace growth?


If growth causes your company to stumble because of confusion, orders fall through cracks, inadequate staffing, poor communication, inadequate production or delivery capacity - you will have unhappy customers. Manual procedures were good when you were young but now they won’t let you go fast enough. You may be putting out fires or trying to keep your head above water. All of this is stressful.


Business scaling means setting up a platform to empower and support growth in your company. It means being able to grow without interruption. It requires planning, funding and appropriate programs, staff, processes, technologies and partners.


Here are five key steps to grow your business:

Check and edit

Take a hard look inside your business to see if you are ready to grow. You will never know what you did differently unless you look at where your business stands today.


Plan what you need to do to increase sales. Then imagine that your orders are doubled or tripled overnight. Does your organization have people and plans to manage that new order, without fail or getting a big black eye? This is where good planning comes in handy.


The best planning in my opinion starts with a detailed sales growth forecast, divided by the number of new customers, orders and the amount you want to produce. Include a spreadsheet that divides numbers by month. The more specific you are, the more your sales acquisition plan can become more realistic. Then make a prediction of similar costs, based on adding technology, people, infrastructure and systems to manage all that new sales order. Take a look at everything in your current P&L to see how it might be affected. Costs will go up - you have to think about where and how. Also, include a cost spreadsheet that reduces the cost required to meet your sales forecast.


Try to think of everything. You will need to do hard thinking and research to find the right cost estimates, but doing so will make your system better.